Book Accelerazon!

While undertaking the pricing stabilization efforts, a plan to grow the brand awareness and brand representation on Amazon was concurrently put in place. The first major concern was that all of the resellers attempting to sell the brands products had made a mess of the product listings for the brand. In order to reliably clean up the listings, we gathered all of the information and applied for Brand Registry. After being approved for the program, we built out a large list of optimization and began strategically executing on initiatives ranging from title optimization, bolstered key product features, update product descriptions, improving and expanded variations, and a series of image layout designs in order to improve the image galleries and better communicate the key product benefits for each shampoo or conditioner line.