This pet bed and car seat brand approached us to help them transition from Amazon 1P to selling directly on Amazon using a 3P selling model. They wanted to make this transition because of the logistical and operational challenges that erratic Amazon ordering was causing for their business. Not to mention, Amazon 1P was demanding a large discount on wholesale which meant that selling directly via 3P would increase their profit margins significantly.
This pet shampoo and conditioner brand approached us to help them get control of their online pricing environment by removing unnecessary 3rd party retailer sellers on Amazon, and selling directly to customers themselves using Amazon 3P. As price is a large factor in Amazon’s featured offer (Buy Box) algorithm, many of their retailers were in a race to the bottom to offer the lowest price on Amazon in order to win the Buy Box and make the sale. This was putting other online retailers, and even physical stores, in jeopardy as they felt pressure to lower their prices to match the prices products were listed for on Amazon.
This retailer specializing in home goods, registry, and gifts approached us to help them leverage their strong brand relationships into increased sales by opening an Amazon selling account as an additional storefront. They had successfully convinced 1 brand to allow them to carry their products on Amazon and were selling <$50,000 a year on the marketplace, but were unable to convert more brands to expand their offering.
